New From the Ground Up
One thing the automotive industry can’t be accused of these days is stagnancy, and Honda is no exception. To underscore that point, they’ve just released their 2013 Accord, which has been completely redesigned in every respect. The result is not only more aesthetically pleasing than previous models, but it feels and handles better, as well.
The nose is more squat and accented with chrome, giving it a sportier and more upscale look. With the availability of running lights and headlights are now fully LED, providing better visibility while lasting much longer and using far less power than traditional headlights. And the discerning eye may notice that the overall length of the vehicle has been shortened slightly while maintaining the size of the cabin – via a slight trim of trunk space – which creates a tighter, more responsive driving experience.
The cabin itself remains comfortable for driver and passengers alike, and even the entry level Accord LX now features bells and whistles which will surely make other manufacturers sit up and take note: dual flat panel touch-screen control panels at the top of the centre stack allow quick and easy access to Bluetooth connectivity, SMS text messaging, Pandora Internet Radio AHA™ by Harman, and a rearview camera. Also included at this trim level are voice recognition, cell phone connection and control via steering wheel buttons, power heated seats, cast aluminum wheels, ABS, and the performance- and fuel-efficiency-improving Earth Dreams 185 HP direct injection motor, Honda’s latest generation of engines, which can offer close to 750 km per tank of gas. A new “Econ” button allows the driver to choose optimal engine performance and gas consumption over hard and high acceleration.
Every manufacturer also has its own array of new safety feature in its modern vehicles, and here again Honda raises the bar on even its entry-level 2013 Accord:
Lanewatch Blind Spot Display uses a small camera mounted under the passenger’s side mirror to provide the driver with an optimal view of the common blind spot in order to help avoid collisions. On that same subject, their Forward Collision Warning system will warn the driver if he’s approaching the leading vehicle too quickly; if the driver fails to slow down, the car’s safety system will slow it down instead. And the new Lane Departure Warning will alert the driver if the car is drifting in the next lane without the signal being activated, so that the driver may correct any unintentional drift or properly signal if a lane change is actually intended.
All of this kind of equipment and performance would normally put a vehicle well out of affordable range, however Honda has the entry-level LX model – featuring all of the above in either a coupe or sedan configuration – priced starting at just $23,990.
“It’s simply the best value on the market,” confirms Chris Holmes, General Sales Manager at Bolton Honda. “None of the other manufacturers have what this car does at this price.” Chris says they can’t keep the 2013 Accord in stock, chalking up the popularity among a broadening demographic to its price point and features. But beyond that, the complete redesign of the vehicle is getting attention from people already sold on the Honda brand.
“Even existing Accord owners say this car is far better than their own Accords,” Chris says. “They’re seeing the radical difference between their models and this one and are switching over to it. Come on in and see it, touch it, drive it… there’s no question.”
To arrange for a test drive of the all-new 2013 Accord, call Bolton Honda today at 1-866-938-0764.
Written by Reay Jespersen