Bond Night at Auto|One in support of the Mikey Network
Over $10,000 raised will install more defibrillators saving lives in the process
Over 400 turned out to celebrate a James Bond themed event filled with tuxedoes, flowing evening gowns, martini’s that were shaken, not stirred which featured 5 decades of Porsche cars all in support of the Mikey Network and its efforts to fight heart attacks and cardiac arrest.
“This is an appreciation night; we have friends, family and clients out for a night of fun,” explained Bradley Camus, Marketing Lead, Auto|One Group.
“The overlying theme for tonight is James Bond, the underlying message for the event is that everything we are doing is for the Mikey Network, who provides heart defibrillators for heart and stroke patients,” continued Camus. “With the Mikey Network you can go to hockey arenas, high schools, even hospitals and find the defibrillators. Everything that we raise tonight is going dollar for dollar to the Mikey Network.”
Since its formation, Sixteen (16) people have been saved from heart attacks and cardiac arrest thanks to the efforts of the Mikey Network. The Mikey Network, named after Michael Salem, who died of a heart attack in 2002, has created a vast network of supporters who continue to raise money in his honour and memory so that others do not experience that same kind of tragedy.
And out of that tragedy an on- going celebration was born and this year at Auto|One Palladini, the Auto|One Group created a night to remember featuring historic sports cars, tuxedoes, evening gowns, casino tables, silent and live auctions built around two iconic franchises; James Bond and Porsche.
To date, over 1400 automated external defibrillators (AED) have been purchased by the Mikey Network. Every high school in the Toronto School Board has an AED thanks to the Mikey Network.
“Heart attacks especially and any cardiac related issues effect so many people, one (1) in four (4) people are now directly affected by something to do with the heart, whether it’s cardio vascular, stroke or disease” said Camus.
The dealership defibrillator was also on display.
“Around the dealership we have a defibrillator on site, even though there is a hospital 30 seconds away (Finch/Oakdale) many staff members are trained for CPR and how to use the defibrillators,” he explained. “God forbid something happens in the area, EMS could call us to act as first response and one of our staff members would take our defibrillator and act as a first- on-site paramedic.”
Camus understands this first hand and it’s not just a professional commitment with him and the team at Auto|One Group, it’s also personal. “It really goes hand in hand with our core beliefs and we wanted to stand behind something that has such an amazing social cause behind it. The thought we could possibly save someone from such a devastating an event is a great feeling. They could be direct friends with us, people we work with them on a daily basis or a complete stranger, it completes that whole cycle.”
And while the charity and the efforts of the Mikey Network were front and centre on everyone’s mind, so too, was the event theme that brought everyone out in their Hollywood best: 5 Decades of James Bond meets 5 Decades of Porsche.
Camus explained that for someone outside the car world to understand is that, “We are all car nerds, and how this came to be. There were 10 of us sitting around at dinner, and we all said for our next event it’s the 50th anniversary of James Bond. Let’s throw a James Bond party.”
It seems there is an absolute enjoyment of all things Bond, “We all love Bond, it’s just a passion of ours and it ties in nicely with our event.”
But why Porsche? Why not Porsche?
Lotus, Austin Martin, BMW and a whole host of cars have been profiled in all the Bond films – but never a Porsche which intrigued the Auto|One team putting together the event.
“And the reality is that the high end car aficionados respect the Porsche brand. It’s a buzz, if you’re going to get a high end car you’re going to look at a Porsche and you’re going to drive the [hell] out of it and it kind of goes hand in hand with that.” The Porsche lineup is so diverse and by-and-large bulletproof street and track performers.
It seems the Bond people have overlooked the classic sports car for the classic sports car driver. And to him, “it made sense to us because we have 5 decades worth of Porsche cars within the dealership network. The 50 years of Porsche the 50 years of Bond, just went hand in hand.”
It wasn’t all just Porsche’s on display. Auto|One did try to bring in some other cars to make the Bond fans happy. “We directly sourced the two Aston Martin’s, tLand Rover Defender, Amphicar and the Lotus, so ideally, to make those Porsche folks happy, we had to work it.”
But, to Sam Comisarow, from Auto|One’s Group Sales and Leasing, it is the Porsche that mirrors James Bond. Comisarow acted as the Unofficial Official Bond expert for the evening, the go to ‘car guy’ for all things Bond and Porsche.
And even though a Porsche never made it into a Bond film there seems to be a similarity in style for both the car and the actor from each era which seemed to reflect both car and Bond.
Comisarow took up the challenge to compare the Bond actor, era, and the Porsche that he should have driven and why.
1960’s Sean Connery
“We could go with the 356 Speedster, the 1968 or 1969, 911, with classic lines. But, really, the 356 Speedster, gorgeous car, timeless, when you looked at the car, it looked like sex on wheels. Really a stunning car. Sean Connery was the original James Bond. You need the original Porsche to best represent him. After all, they both defined there brands/movie rolls.”
1969 George Lazenby
Considered by some critics to be the “Best Bond” and only starred in one film, Her Majesty’s Secret Service. Comisarow was up for the challenge to fuse the obscure actor with an equally unknown yet cherished Porsche.
1973 911 RS
Gorgeous car. Fast light, stunning, one of the great cars.
1970’s Roger Moore
“A 928, that’s when Porsche’s became more of a Grand Touring car, more of a luxurious car, not as hard edged. To me it personifies Roger Moore as James Bond.”
Mid≠Late 1980’s Timothy Dalton
“Porsche 944 non turbo, people called it the poor man’s Porsche when it came out, because it was underpowered unless you got the turbo, but it was a good car and people didn’t give it the respect it deserved. I feel like Timothy Dalton is the James Bond equivalent of the 944.”
1990’s Pierce Brosnan
“Porcshe 996 Targa 4S. Rare Bird, great car though. Top flips off. A little bit more sporting fun. Not as fast as a turbo, but still a great car. Not in the next 15 years but someday these cars will be collectors items.”
Today’s Bond. Daniel Craig
“I’d say a Porsche GT which is Porsche’s super car, but Daniel Craig is a 911 GT 3RS, that’s my answer. Such a gorgeous car, such a raw drive like a scalpel on the track if you know what you’re doing, if you don’t know what you’re doing you would kill yourself in a heartbeat.”
It seems the Porsche’s not only mirrors the Bonds but the times as well.
“Porsche vehicles are icons and the people are so loyal towards them, just like Bond.”
A metaphor of sorts for the evening mirroring the hard work of many and the great cause of everyone associated with the Auto|One Group and the Mikey Network.
Written by Wallace Pidgeon