Mitsubishi has many very good reasons to celebrate its 10th anniversary in Canada.
Mitsubishi Motor Sales of Canada (MMSCAN) has enjoyed increasing sales since its 2002 debut, thanks in part to its unprecedented warranty – 10 years or 160,000 kilometres powertrain coverage – and to its steady release of new vehicles.
In keeping with that, to help celebrate its 10th anniversary in Canada, Mitsubishi is now unveiling two new vehicles.
The first is a 10th anniversary Lancer, which comes standard with $2500 WORTH OF UPGRADES AT no-charge, INCLUDING power sunroof, rear spoiler, fog lights, 5-spoked alloy wheels, and leather-wrapped steering wheel and shifter knob, all which are normally upgrades. The second new release may be the most forward-looking of Mitsubishi’s growing line-up thus far: the all-electric i-MiEV.
A 5-door hatchback, the i-MiEV (MiEV is an acronym for Mitsubishi innovative Electric Vehicle) has been produced in Japan since 2009, introduced in other countries since then, and finally arrived in Canada this year. While Toronto was one of Mitsubishi’s targeted cities for the first wave of sales of the i-MiEV, the second wave is expanding the scope to include more dealerships in other regions. The vehicle is available at the Brampton dealership.
Everything about this vehicle is green, according to Brampton Mitsubishi GM Zahid Ghaffer. Opting for this electric vehicle is definitely a “lifestyle choice.” Every aspect of the manufacturing process is done in an eco-friendly plant, he added.
With a range of 155 kilometres – effectively making it the most fuel-efficient vehicle in Canada – the i-MiEV is the perfect commuter car: take it to work and back, charge it up while you sleep, and you’re set. You can even set a timer to charge it during the lowest rate times in order to make the vehicle an even cheaper alternative to something you’d have to fill up at the gas station.
Mitsubishi has made impressive enough headway with this electric technology that they’re already working to apply it to their existing family of vehicles in order to offer hybrid options in coming years.
The i-MiEV is currently being offered in two trim levels: $32,500 gets you the base model, and the premium model is $35,900, adding such perks as touch-screen HDD navigation, alloy wheels, leather-wrapped wheel and shifter, premium audio system, Bluetooth 2.0 hands-free cell phone interface, streaming audio, USB input with voice control, and an upgraded interior. And if all of that wasn’t enough, you also get $8,231 back in rebates from the government for buying either of these all-electric car; a fee that can be taken off immediately at the dealership, which puts either option well within an affordable range for both new and experienced car buyers.
The brand’s rally heritage, and incorporating racing technology in passenger vehicles, is what gives Mitsubishi an edge. It’s a testament to its longevity and continued success.
Ghaffer said today’s consumers demand great value and that’s what Mitsubishi delivers. An aggressive price point and unbelievable reliability make them standouts.
Among the most popular choices today are the venerable Lancer (introduced in 2003), Outlander SUV and compact crossover RVR.
Building relationships with customers still motivates Ghaffer and he simply beams when he sees familiar faces in his dealership. His repeat business is noticeable and he’s keen on helping young families get value for their money.
Mitsubishi has gone from making cars and engines for other makers, and evolved into a leader.
Written by Mark Pavilons