The holidays will be a little brighter for York Region families in need
this holiday season, thanks to the generosity of local dealerships.
Newmarket Mitsubishi, Newmarket Volvo and Newmarket Collision have chosen to provide comfort for children who are spending the holidays in the hospital. The dealerships are donating 100 giant teddy bears to Southlake Regional Health Care Centre. The tradition was started three years ago.
“It’s something a little more personal,” explained Stefano Algieri, general manager at Newmarket Mitsubishi. “It’s better than donating money. It’s something the kids get to hold.”
Pfaff Volkswagen and H.J. Pfaff Audi are supporting the Salvation Army this holiday season.
“We have collaborated with the Salvation Army on a holiday toy drive, filling convertibles in their showrooms with donations for children in need,” said Laurance Yap, director of marketing for Pfaff Motors Inc.
McAlpine Ford will be helping the Aurora Food Pantry, a cause they support not only at Christmas but 12 months of the year.
“People don’t get hungry just at Christmas,” said Randy Winstone, general sales manager at McAlpine Ford Lincoln Sales. “The Pantry is a cause that we feel is very important. Our staff and customers are encouraged to donate cash or food all year not simply at Christmas. We just delivered a truck load of food recently. With the cash we collect, we purchase other items that the pantry requires.”
Highland Chevrolet Buick GMC Cadillac is giving to the local Lions Club this holiday.
“The staff at Highland donated funds to the Aurora Lions Club to help families in need,” said Jennifer Copley, general sales manager at Highland. “Our first fundraiser for 2016 is on January 16. It’s the Snowflake Father Daughter Ball which is in support of Girls Inc. We have hosted many charitable events in 2015 and plan to continue to do so in 2016.”
NewRoads Automotive Group is holding a toy drive in each of its showrooms in Newmarket and Richmond Hill.
“We encourage not only our customers to participate but also our associates,” said Michael Croxon, president and CEO of NewRoads Automotive Group.
As an added bonus, employees are given a ticket for each unwrapped toy they bring in and are entered into a draw for a chance to win a gift card.
This is the fifth year the dealerships have run the toy drive for children in need. Toys will be accepted up until Dec. 23.
“We encourage everyone to give to those in the community that are less privileged than we are,” said Croxon. “What is important is the notion of giving back to support those in need especially at this time of year. The communities we serve have been very good to us and this is one of the ways we can give back.”
Written by Angela Gismondi