It seems the team at Ford is not going to rest on their laurels of the success of the iconic Ford F-150 pickup truck.
Ford is definitely looking ahead and going forward with a bold strategy that includes going ‘all-in’ on electrified vehicles and that includes the F-150.
Earlier this year the company announced an US $11 billion investment in electrification with plans to put 40 new electrified vehicles on the road by 2020.
In a company statement, Ford representatives said “Ford remains committed to electrification because we believe a consumer shift is on the way, and it’s the right thing to do.”
That type of forward thinking bodes well for the company. When there are countries in Europe who have already committed to eliminating internal combustion engines in the next several years, the switch to electric is pretty much the writing in the wall and Ford knows the push in that direction will continue in North America.
Ford has been a pioneer in this area having produced the first ever hybrid-electric SUV – the Ford Escape Hybrid.
The company believes that technology, capability, and infrastructure has now reached a point where consumer demand will be for electric vehicles.
The F-150 has been the best selling truck in Canada for decades and Ford says the new hybrid will make no compromises when it comes to its legendary toughness.
The hybrid version of the truck is scheduled to be released in 2020.
Experts in the automotive world believe the new hybrid will be released with a new generation version of the F-150.
When it comes to electric pickup trucks, Tesla has announced it ‘might’ reveal an electric truck in 2019.
Another company, Rivian, plans to release their full electric pickup in 2020. Rivian is a start-up auto maker currently working on production of several all-electric vehicles.
With an impending shift to hybrids and eventually all-electric vehicles, and consumers increasingly opting for electric power, Ford is making the effort to ensure it remains competitive by making plans for the future, now.
Written by Brian Lockhart