The time for changing tires in preparation for winter is nearly upon us, and Fred’s Tire is ready to take on the challenge. The shop, which was established in Orangeville by Fred and Joyce Brundle in September of 1966, has grown to a large, thriving business.
“Seeing the business grow from a small shop on Townline to our location now says a lot about both the community and the employees that Fred has hired over the years to help him grow,” said David Denning, Owner at Fred’s Tire Discounter & Auto Centre. “We’ve always tried to work as a team, and not one person is invaluable. Everybody is valuable and we all work together, and we have a main goal of succeeding. When the company succeeds, everyone succeeds.”
Mr. Denning, along with his brother-in-law Frank Brundle, took over the business in 2011, allowing Fred to step back from the front-lines.
“Fred built this business on speed, service and quality,” said Mr. Denning. “Our philosophy has always been about putting the customer into the tire that they need, instead of just what the manufacturer recommends.”
The business was started at the location of 55 Townline, with one small shop and only two employees; Fred and his wife Joyce. Now, they have three warehouses, including the one in the back of their shop at the end of First Street.
“Our goal is to continue providing that speed, exceptional level of service and quality of product that the business was built on,” said Mr. Denning. “Our quality of work and our workmanship is really good. Our guys have been here for a long time and they have learned a lot and become incredibly well educated in what we do.”
He added that a lot of cars now come set with high-performance tires, which aren’t really necessary for someone who’s using it for work or basic travel.
“Most people would prefer a tire that gets them more mileage, rather than higher speeds,” said Mr. Denning. “If you go into most stores that carry tires, they’ll automatically set you up with the recommendation in the computer. We know our tires, we know our vehicles, and we want to make sure our customers get the best fit for them.”
Fred’s Tire has grown over the years from providing exceptional tire services to include regular automotive services as well. They do everything from repairs and maintenance on brakes, struts, and shocks to alignments, tuneups and oil changes. The only things they currently do not do are air conditioning and emissions testing, however, they will make that it can get done for their customers.
“We don’t want our clients to have to go to a bunch of different places to get serviced,” said Mr. Denning. “Our staff here are very knowledgeable and educated in what we do. I want Fred’s Tire to be the problem solver in the industry in Orangeville. If someone has a problem with a tire, I want them to come here and we will figure it out for them.”
The shop is now preparing to move into their busiest season with tire changes, which of course brings about the rebates on tires.
“We want people to know that there are rebates going on now, and even more coming soon,” said Mr. Denning. “Now’s the time of year to take advantage of them if you need to replace your winter tires.”
Mr. Denning added that they believe in providing services that go above and beyond for their customers, which was how the idea of the Tire Resort was born. For every customer who buys four new tires or rims, Fred’s Tire will store their all-season or summer tires for free over that winter.
He also said most people think they need to wait until it’s much colder to change their tires, and often get stuck in the mad rush to get changes done in November, or at the first snowfall. However, once the temperature hits 7 degrees Celsius or below, and stays that way, it’s safe to change the tires.
“I always recommend that people beat the rush and try to get their winter tires on in October,” he said. “We do try and get people in and out as quickly as possible in November, but we have limited appointments available. If people can drop their cars off for us, we try to get them switched over as soon as possible. It’s quicker though, to get them done before the rush.”
When meeting any of the staff at Fred’s Tire, it’s very clear that the next generation of family is excited to move Fred’s Tire forwards into it’s next ‘season’. According to Mr. Denning, the continued success has always had to do with the community’s response and the way the business has been run.
“Orangeville has always been very good to us, and they have always been very loyal,” said Mr. Denning. “It’s a good place to live and it’s a good place to work. The people here are good people, they’re hard workers, and it’s just a good place to be.”
Written by Tabitha Wells