GoTire founders Craig Howes and Heather Murphy have stumbled upon a goldmine.
The couple owned several franchises in the custom window fashions industry, and, in the fall of 2010, with two children under two and a company to run, were facilitating the changing of tires on several vehicles in their company fleet.
It took three days of planning, maneuvering, and driving to and from the tire shop to complete the task. Frustrated with this process, Ms. Murphy said to her spouse, “I wish someone would just come to us.” The concept of GoTire was born from the simple comment.
GoTire’s endeavour is to provide its customers with the same high quality service and competitive pricing you would expect from a traditional tire shop, yet with the convenience of on-site service at your home, work, the side of the road or wherever you are.
Earlier this year, the founders visited the dragons of Dragons’ Den to pitch their idea, which was met with much positivity.
Derek deJonge, Owner of GoTire Orangeville; which is locally owned and operated by him and his wife, Helena; is one of the newest franchises to come out of the businesses recent success, said that the initial episode aired in January of this year, and since has rerun probably three or four times.
“It was a very popular episode, actually. If you want to see it, you can go to the GoTire website and there is a link that you can click to watch it,” he said. “On the show, they did get a deal with Kevin O’Leary and Bruce Croxon. It’s really cool. Right at the end, Kevin says to them, ‘That’s the best pitch we’ve ever had here.’”
Since their pitch on Dragons’ Den, the business has completely taken off.
“While the episode aired, they had just started a franchise in Halifax. It was the first one outside of Alberta, where they’re from,” said Mr. deJonge. “Since the airing, of course, they have opened quite more. There’s myself here (Orangeville), which is the first one in Southern Ontario. There’s a GoTire in Sudbury, Fort McMurray, Newfoundland and another in a suburb of Calgary.”
GoTire is a Canadian franchise, and it’s a whole new idea in Canada and North America; the idea of replacing tires mobile.
“Mobile tires has been around for a while, but it has been restricted to commercial and agriculture industries, mostly. This business is geared toward passenger vehicles,” said Mr. deJonge adding, “So, we have the balancer and the machines. Basically everything that a tire shop would have, we have in this Mercedes Sprinter van. We don’t only do tires, we do windshield repair and replacements and auto-detailing all on the road.”
For more information, visit gotire.com
Written by Jordan Nunziato