Great changes lead to great things at Pfaff Volkswagen
For almost 50 years Pfaff Motors on Yonge St was a destination for all
VW, Audi & Porsche enthusiasts.
Pfaff’s new home on Leslie Street opens this month. With a state-of-the-art new dealership including significantly larger service bays, a more spacious showroom, as well as an indoor showroom for certified pre-owned vehicles, it is a way to provide an improved and unique experience to its customers.
“We want to make this a destination,” says Andrew Lennox Director of Operations. “The dealership is a pretty rapid departure from not just any other Volkswagen stores, but many other dealerships. We’re really trying to create more of an experience for our guests when they come in. We want our guests to feel like they are at home.”
Guests, he says, have virtually a “free-run” of the store and there are a lot of cool things to catch their eyes. These include a 14 car showroom on the ground level and a 10-car pre-owned showroom downstairs, vintage Volkswagen models on display, and everything you could possibly need for servicing and detailing.
Hans Pfaff opened the business in 1964. In the 49 years since its founding, the dealership has evolved significantly along with Volkswagen itself. The long-term planning of Volkswagen, along with brands Porsche and Audi, is to become the “number one” auto manufacturer by 2018.
Now in their new home, Pfaff is prepared to go along for that ride and deliver that “number one” experience on the local level.
“Although the facility is so much larger, the advantage to it is that it allows us to do all these other great things,” says Lennox. “We can service cars faster, we can turn around our pre-owned vehicles faster, and we can generally give our guests a better experience than anything we could have offered on Yonge Street. One of the things we feel very strongly about at Pfaff is a proper test drive. To us, that means a combination of city and highway driving. We’re close to the 404 and now we can finally provide that to our guests to ensure that they are buying the right car and it is going to fit their needs.
“When you think of Pfaff name in the automotive world, it is one that is synonymous with driving enthusiasts. The foundation of customer service laid down by Hans Pfaff has continued through Chris, and his mandate to all dealerships in the group is to ensure the customers’ expectations are exceeded every time they come through the doors. This facility is a testament to that legacy.
Written by Brock Weir