Usually when a car is described as sleek, edgy, dynamic and urban, one expects to see a high price tag attached to the vehicle, often making it unaffordable for the average person. Scion, which is backed by their parent company, Toyota, delivers incredible-looking cars that could easily be described as eye-candy with their unique body styles, quality design
and vast array of personalization options. And the best part is, it won’t mean breaking the bank to afford one.
Recently, Hallmark Toyota announced that the brand would be coming to Orangeville, bringing an alternative kind of car and buying experience to the current local automotive market.
“We’re looking to expand our network of dealers in Canada, and Orangeville is one of the communities we have selected,” explained Laurance Yap, a spokesperson for Pfaff Automotive Partners. “The hope is to have them in Orangeville by July 1 the latest. An entire section of the showroom will be ready to deliver Scion vehicles.”
Although the vehicles are under a different name, they still boast the same quality control and attention to detail as the regular Toyota vehicles, making them not only safe, but efficient and dependable products as well. The brand itself is only 10 years old, and is currently sold in just three countries – the United States (where it all began), Puerto Rico, and Canada.
According to their website, Scion is a ‘small, determined team with a drive for delivering what people want, dedicated to the fun-loving, creative side in all of us’. They describe themselves as a company that both actively supports and collaborates with people who follow their own passions, which leads into their slogan ‘Scion – built by passion, not by committee’.
“Scion was first introduced in the US as a way to provide a different type of experience for younger, more urban customers,” said Mr. Yap. “The Scion product lineup is a little more edgy, and more interesting. I wouldn’t want to claim it’s cool, because that usually makes it not cool, but they are targeted at a younger, edgier dynamic than the typical Toyota.”
The Scion brand offers several models, each with eye catching designs, sharp colours, and best of all – all base models fall under $30,000. One of which is the Scion iQ, which is the brand’s microcar. The vehicle is only 3.05 metres long, and starts at just $17,260. The car was designed with both performance and efficiency in mind, sporting a 94 horsepower 1.3 litre, 4-cylinderengine, with a continuously variable transmission, delivering a 6.4 litre, 100KM city/highway combined fuel efficiency rating.
“The Scion iQ is the little car with big ideas – with surprising amounts of cabin space, a huge list of premium features as standard and incredible opportunities for personalization,” said Cyril Dimitris, Director of Scion Canada in a press release last August. “For Canadians looking for an urban-savvy, efficient small car that’s also stylish and safe, the smart money is on the Scion iQ.”
Perhaps the biggest news for Scion, outside of their dealership expansion, is the upcoming release of the Scion iM, which is the redesign/re-release of the former Toyota Matrix.
“The iM is a five-door hatchback, with an incredibly sleek look and aggressive pricing,” said Mr. Yap. “There hasn’t been a vehicle from Toyota like the Matrix in a while. The iM is designed to fill that gap. It has the same sort of versatility, and is a little more ruggish looking. It’s the kind of car that is designed to do well in areas like Orangeville. It’s higher, bigger, and more versatile than the Matrix, and will have a lot of appeal to people. The combination of pricing and reliability will make them attractive.”
The iM will make it’s debut in September, which will add to the excitement of the launch of the brand at Hallmark Toyota. Although it would be difficult to predict just what kind of response the local community will have to Scion, the fact that they would bring the brand to Hallmark speaks volumes to the hopes that they have for it locally.
For more information or to view the different models available in the Scion brand, visit www.Scion.ca.
Written by Tabitha Wells
Photos courtesy of Scion Canada