Actions speak louder than words, and first impressions speak louder than almost everything else. The importance of creating (and maintaining) a positive image for one’s self or one’s business, can make or break a personal and professional relationship. The Highland Chevrolet Buick GMC Cadillac dealership, after 40 years of faithful service to Aurora, has maintained the notion of making their first impression really count. Their dedication and commitment to customers comes as top priority beyond anything else, following through with their “the experience you deserve” motto on a daily basis.
Not only is the customer service friendly, honest and fair, their double showroom allows potential buyers to browse the many makes and models offered by the dealership. Highland takes pride in knowing they offer the highest quality vehicles, whether it is brand new or slightly used, with the guarantee that you’ll be more than satisfied with your purchase. 70% of all current clients are returning customers, a highlight of the Highland’s high standards for service and customer care. The dealership also makes time to be “active community citizens,” according to Highland’s General Sales Manager Jennifer Copley. They sponsor numerous sports teams throughout the year, and have even participated in the Bike for Heart and Stroke fundraiser, raising an astounding amount of $3,000.
Highland is proud of their involvement, as well as their product line and services. On October 11, the dealership is excited to launch the new 2013 Cadillac ATS to buyers – a sleek new addition to the showroom. Not interested in a new car just yet? The winter season is fast approaching, and Highland has “a tire specialist ready to assist with selection and pricing,” Copley mentions.
Dedication, community involvement and overall top-notch service are not always a common trio amongst car dealerships. Highland Chevrolet Buick GMC Cadillac has made it their mission to give customers “the experience you deserve” – and have successfully been able to do so over 40 wonderful years in Aurora. Highland’s first impression is, and always will be, just the beginning of their faithful and knowledgeable service to their customers for years to come.
Written by Brea Bartholet