When you take a tour of Lexus of Richmond Hill, two things became very obvious. First, its beautiful facility – which celebrates 10 years in the community this year – is well-designed, beautiful and much larger than it looks at first glance. With, second floor offices and meeting spaces that sit above the showroom floor, and a thirteen bay service department – accessible via a covered entrance – it is spotless and state of the art.
The second thing you will notice is that at Lexus of Richmond Hill, pride in your job is encouraged and recognized every day. From the plate of cookies gracing the table in the waiting area to the proud banners proclaiming the name of each technician and their years of service with the company above each workstation, it is clear that this dealership thinks about more than just how many cars will be sold each day.
As one of the Top Ten Lexus Dealerships for Volume in Canada, Lexus of Richmond Hill sells approximately 700 new vehicles and 400 used vehicles per year. But the staff knows that the reason for their success is understanding the community they serve and maintaining an unflagging devotion to customer service.
Michael Murillo, who has been with the organization for eleven years and recently appointed General Manager, was asked where he sees the dealership going in the future. His response was quick and focused.
“We like to support the community,” Michael said immediately, “We have always been big supporters of local initiatives and events and plan to do even more in the future. We want to continue with community-based advertising so that we can remain centered in Richmond Hill.”
As members of the Richmond Hill Chamber of Commerce, Lexus of Richmond Hill is the main sponsor at the Richmond Hill Theater for Performing Arts and donates an annual bursary to York Central Hospital. They are sponsors of Yellow Brick House (Markham Stouffville Hospital) and regularly lend their support to area sports teams and golf tournaments.
As a service to their customers, every two months, Lexus of Richmond Hill hosts “Know Your Car Night,” a quarterly clinic at which new or existing Lexus owners can drop by and learn more about their vehicles operation, safety, and convenience features and more. The next “Know Your Car Night” will take place on June 6th from 6:30 p.m. to 8 p.m., you can call the dealership to reserve your spot. Similarly, plans are also underway to hold a series of yoga classes at the dealership! Details of these activities will be featured on their website in the near future.
It’s no secret that the way people shop for vehicles has changed. The advent of online shopping has created a growing need for transparency and immediate availability of information. These changes also mean that much more of a customer’s initial purchase decision is made online. Lexus of Richmond Hill has answered this need by adding pre-shopping tools to their website which will make the “tire kicking” process easier for automobile shoppers. The dealership also has product advisors available online through their corporate e-commerce department, which allows the consumer to submit their info and receive a response to a question or leave a deposit right away. This growing e-commerce division is responsible for selling roughly one thousand cars per year for the Weins Canada Inc. group of dealerships which Lexus of Richmond Hills belongs to.
Lexus has had a number of redesigned models launched in the early part of 2013, but the big buzz seems to be centered on the newly redesigned 2014 Lexus IS which is to be launched at the end of June 2013. The new IS will be available as an IS250 or IS350 in All Wheel Drive or Rear Wheel Drive configurations.
Lexus of Richmond Hill is committed to ensuring that your total Lexus ownership experience is as pleasant and rewarding as possible. If you’d like more information on any of the upcoming events at Lexus of Richmond Hill, visit the website at http://www.lexusrh.com or drop by 11552 Yonge Street for a test drive today!
Written and photography by Shelly Sargent