MacMaster Buick GMC has come a long way since their beginnings in Orangeville. Through the hard work of several owners, including the
current President Danny Brackett, the company has grown into one of the
pemium dealerships in Dufferin County.
A large part of that success comes from the dealership’s business model, which all staff — whether in services, sales, or parts — are dedicated to abiding to. “Our business model has always been about providing the best service and vehicles to our customers,” said Mr. Brackett. “When we talk about service, we don’t just mean in the sale of the car or in the physical servicing of the vehicles; we want to provide the best service in all aspects of the relationship with our customers.” That model has a lot to do with the personality of the dealership, which has always had a strong community aspect to it. ‘Community Focused’ is one of the phrases various staff at MacMaster have described the feeling of their dealership, and the amount the business has done for different organizations and events is evidence of that. From sponsoring local sports teams, to opening the dealership up for charity events, and hosting fundraisers for the hospital, supporting the community has always been a priority for MacMaster. Moving forward and finding new ways to serve the local community, both as a business and as a part of the town have always been important to MacMaster. Which is why when the opportunity was presented for Danny Brackett and his team to provide more options to the local community, he moved forward with it. “Great things are happening in Orangeville, and over the last eight years, MacMaster has seen great growth,” said Mr. Brackett. “We are pleased to announce that we are now expanding to further serve our local residents.” Those great things come in the form of the purchase of Orangeville Chrysler; a deal that was in the works in the background for the last little while, but only officially came through just a couple of weeks ago. “We’ve grown and joined forces so that we can serve our community better, and to bring more selections and great brands to our current and future customers,” added David Murphy, Business Relations Manager at MacMaster Buick GMC and Orangeville Chrysler. Mr. Murphy was recently promoted to the role of Business Relations Manager after it was clear that his knowledge, skills, and capability to build strong relationships could be utilized in a bigger way. “We promoted him to the position because we wanted him in a role where he could build community relationships and develop a strong knowledge-base of product information for our customers at MacMaster,” said Mr. Brackett. “As we move forward in this new direction, David will be focusing on developing the role in both dealerships.” The acquisition made sense in large part, because of the great options that the Chrysler brand has to offer. “The Chrysler brand has changed a lot over the last few years, and MacMaster is excited to drive forward in this new direction,” he said. And that’s exactly what they want the Orangeville area to know – Orangeville Chrysler is moving forward, with new management, new direction and what they hope will be a bright future. With the strength of the Chrysler brand on the current market, things are looking good for MacMaster’s new endeavour. Currently, Chrysler is the number one domestic brand in Canada, with 69 consecutive months of growth and two out of five of the best selling cars in Canada (the Dodge Caravan and Ram Truck). “We see this as a positive step forward,” said Mr. Brackett. “It’s a step that will allow us to fulfill our business model on another level, as well as continue to grow our role in the community. We invite everyone to come on into Orangeville Chrysler to check us out and see the changes.” Written & Photos by Tabitha Wells