A Family Affair
If you can say one thing about Bryan Moffatt, it’s that he comes by his car sales career honestly. The Dealer Principle’s family has been in Barrie since 1958, his father working at the Ford Lincoln dealership there until retirement in 1973. Bryan had already started following in those footsteps at the same location, wholesaling used cars since the age of 16. In June of 1978 he finally decided to establish his own company: he and his wife bought a gas station/restaurant/car dealership and opened for business.
The client list grew steadily, and to bump it up further, Bryan moved locations to the increased exposure of Essa Road. The company continued to grow on its own until 2006, when Bryan became a full partner with Dave Wood, and Moffatt Mazda was founded. Three years later the partners moved shop to an even larger location – a jump from 7000 sq ft to 26,000 sq ft – to accommodate the demand for the growing business. It’s that same Mapleview Drive location where Bryan continues to serve his ever-increasing volume of clients from Barrie and surrounding areas with the excellent service now synonymous with his name. The new facility offers full services, selling new, leased, and used vehicles. His new car sales are growing every year, but Moffatts Mazda also has what Bryan calls a “very strong used car business.” At any given time, the lot has 200 high quality used cars of all makes and models, with extended warranty options available for all of them.
“We’ve been in the area for so long, and stand behind what we sell,” Bryan says of his success. “We believe in building relationships with the customers.”
Having taken a vested interest in their father’s business, Bryan’s sons have established a family tradition as they duly worked their respective ways up the corporate ladder at the same dealership: eldest son Steve is the General Manager, second son Greg is the Parts Manager, and youngest son Mark is a Sales Consultant.
“They wanted to do it,” Bryan laughs. “I didn’t put any pressure on them. They chose what they wanted to do and have become a big part of the business.”
The ongoing family tradition of giving back to the community is just one more aspect of the Moffatt name: Bryan himself is a Shriner, and Greg is a Rotarian. “We do BBQs, support local teams and charities, and have lots of events for our customers over the year,” Bryan says. “Our staff is involved in everything.” That, and they’re dedicated. Bryan confirms Moffatt Mazda has a “very, very low turnover of staff”, including some who he’s worked with for well over 20 years.
For four decades and counting, Bryan Moffatt has been about customer service and building relationships, which should come as no surprise, given it’s his family’s good name on the line.
Written by Reay Jespersen