One thing that has always made Orangeville auto dealerships stand out is their dedication to community. While Motion Mazda is still in it’s early stages of being a local business, one thing has been clear since they came to town ≠ that community is just as important to them.
The dealership was purchased 5 years ago from Mazda Orangeville, when they made their transformation into Motion Mazda, with a fresh look and a new direction. They joined the Performance Auto Group, a collective of over 20 Southwestern Ontario dealerships who have the same customer centric views, and are focused on community involvement.
“The community is our customer,” said Ian Gates, Web Content Manager at Motion Mazda. “We need to be involved, and they need to know what we’re doing so our customers can be comfortable with us.”
Although Mr. Gates is a recent transplant to the Orangeville area, he’s noticed that the way the community functions is very different to the ones from the city, which fits with the dynamic of local dealerships.
“There are a lot of community events, and people really like coming together for them,” he said. “Word gets around a lot quicker about everything ≠ whether it’s a business, an event, or something else. It’s a closer community.”
Since the start of Motion Mazda’s time in Orangeville, they have found ways to participate in the community, whether it’s with the Blues and Jazz Festival, or other initiatives.
The next step for the dealership is a fundraiser for the Headwaters Health Care Centre, which will consist of a test drive event and BBQ.
“This is just the beginning of what we hope to be a long≠term relationship with Headwaters,” said Mr. Gates. “As part of the Performance Auto Group, one of the things we try to push is that community involvement and raising funds for the local community. We couldn’t think of a better place than the hospital. Everyone needs a hospital.”
The event, which runs from 10≠2, will be held at the dealership, and is open to all members of the community at no cost.
“We really want to see people come out to this event, take a look around, and try a vehicle they like the looks of. It’s a chance to test drive a car, be social, and most importantly, help the hospital,” added Mr. Gates.
For each test drive taken during the fundraiser, a $20 donation will be made to the hospital, up to a maximum of $1000. The BBQ will also be donation based, with the proceeds going to the hospital as well.
While this is the first fundraiser Motion Mazda has put on for the hospital, it marks just the beginning of their relationship with Headwaters, and another mark on their growth in the community.
“We’re starting to notice a stronger presence and impact through our customers,” said Mr. Gates. “And it’s very evident that the people who work here care about our customers. We go above and beyond whenever possible. We’re here to help, and we’re here to put people in cars they like.”
Written by Tabitha Wells