New Looks. New Excitement. Toyota kicks off Auto Show season in style.
Mid-January is generally not a time of year that offers much excitement. The folks at Toyota and Scion are out to change all that, with a dynamic display of new vehicles and technology coming to an auto show floor near you very soon. January marks the official kick-off of the show season, where visitors to the Toyota and Scion booths is expected to showcase plenty of new and improved vehicles, SUVs and light-duty trucks to Canadians.
Toyota’s theme for 2016 is meant to usher in a bold new era of advanced motoring. Front and centre is the all-new, 2016 Toyota Prius – the fourth-generation of the world’s most popular and proven hybrid automobile. Drivers get their first look at the new face of advanced motoring at the Montreal International Auto Show (January 15-24) as the 2016 Prius makes its Canadian debut.
“The 2016 Toyota Prius is ready to win over new fans with ground-breaking environmental performance, bold new styling, and a fun-to-drive spirit,” said Cyril Dimitris, Vice President of Toyota Canada Inc. “Rebuilt from the road up, this new Prius has everything it needs to remain a segment leader and a pioneer.”
Prius built its global reputation on remarkable fuel efficiency, with each generation out-performing the last. For 2016, improvements to the Toyota Hybrid Synergy Drive – including a new gasoline engine with ground-breaking thermal efficiency of more than 40 percent – help the new Prius go farther and do more on even less fuel. The new Prius is the first global vehicle to implement Toyota’s New Global Architecture. This integrated development program for powertrain components and vehicle platforms helps boost performance and enhance a vehicle’s appeal with drivers.
Written by John Huckle, with files provided by Toyota Canada