If there’s one thing that Ryan Bender wants you to know, it’s that you need to experience the new Volvo for yourself to see what it’s about. Ryan, the General Sales Manager at Newmarket Volvo, is one of those rare people in the industry who gets genuinely, infectiously excited about his product. He’s worked with other brands over his decade of experience in auto sales, but says that he has simply never seen anything that comes close to what current Volvo vehicles offer.
“The problem is that when people think of Volvos,” Ryan says, “they think of the older models: reliable, yes, but focused more on safety than anything else, and very boxy.” But that’s no longer the case. It’s true that Volvo has stayed well ahead of the competition when it comes to safety features. Among a laundry list of safety innovations, current models have optional adaptive cruise control – when cruise is set, the vehicle will automatically slow down and speed up again according to the speed variation of the vehicle ahead of it – and optional sensors which will do everything from stopping the vehicle automatically when a pedestrian appears in front, to letting you know if you’re approaching the car ahead of you too quickly or if the vehicle behind you is approaching too quickly, to telling you if there’s someone in your blind spot.
But having handily maintained their lead in safety features, the designers then began to look at the styling of the vehicle bodies. Out with the older boxy look and in with sleek lines that are far more European, with interiors made for convenience and comfort.
“One guy came to us to trade in his 2010 BMW with under 40,000 kilometers on it,” Ryan says. “He only had a short commute to Markham, but he said that he wanted that drive to be comfortable. He said he’d never experienced anything like his Volvo.”
Which is the core of his point: people tend to think in a very small range of what defines a luxurious or prestigious car – often a handful of German makes – but that those makes are typically bought for nothing more than the logo on them, ignoring how little else the vehicles actually offer. Ryan continues to have people trading in those same prestigious vehicles for Volvos, one customer in particular simply saying that he wished he’d known about Volvo two years earlier to save him from buying one of those other makes.
It’s precisely that kind of broadening of brand awareness that has encouraged Newmarket Volvo to feature another of their Midnight Madness events. Between now and June 22nd, you can bring in your vehicle – any year, any make and model – for a no-nonsense, zero-pressure appraisal. The process takes under 15 minutes and uses the Advanced Live-Market Capture System, which allows the sales reps to show you down to the dollar what the highest price is that’s being paid for that vehicle (year, make, model and kilometers all taken into account) within a 1000 km radius. You will walk away with confidence that you’re being offered as much for your vehicle as you can possibly get.
Upon completion of the appraisal, you receive a certificate that states how much your vehicle is worth. Ryan says the certificate allows you to go home and consider your options, and to look around at how much anyone else will give you for the vehicle; he’s confident no one will be able to offer what Newmarket Volvo will pay. Then, between 5:30pm and midnight of Friday, June 22nd, you can bring in that certificate to trade your old car in and put its value toward purchasing a new or used Volvo. Furthermore, the Volvo loyalty program will take another $1000 off the price if the vehicle you’re trading in is another Volvo. And right now the S60 has an additional $1000 in extra discount.
New vehicle purchases are sweetened further with no money due on delivery, no security deposits, and all scheduled maintenance free for the length of the lease or finance period. Most new vehicles also have cash incentives of up to $3000.
And if you’d prefer to go pre-owned, customers can rest assured that Volvo’s Certified Pre-Owned program checks all previously owned vehicles on a 130-point inspection: any of those aspects that don’t meet a high level of quality are replaced to ensure that every pre-owned vehicle sold by Volvo is literally in the best possible condition it can be.
The Midnight Madness sale will also allow potential customers much more hands-on opportunity than the average dealership: not just a test drive, but also a live demonstration of the city safety sensors to see how effective they are, plus a demonstration of the adaptive cruise control in action.
“A lot of people have never seen or experienced a Volvo,” Ryan says, “and when they finally do, they’re wowed by the product.”
Yes, to be sure, Volvo has reinvented itself. And it’s time to see what you’ve been missing.
301 Mulock Drive, Newmarket,
By Reay Jespersen