Show Some Respect
Orangeville Auto Center on John Street has been open as a one-stop auto service centre for almost a year, and Proprietor Larry Doherty has been in the Auto industry in this town for 36 years. His experience has taught him to focus on four goals: “Listen to the Customers concerns”, “Find out the cause of the problem”, “Correct the problem”, “and have the service(s) we are providing done at the time promised”. As well, respect for the customer and the community is paramount. In Doherty’s words, “word of mouth is everything”.
Doherty believes such respect should be accorded to his competition in the aftermarket auto shop business.
“You never criticize someone else’s work” he explains. “If a customer comes in badmouthing a job someone else has done, we’ll say ‘why don’t you take it back and give them a chance to fix it?’ we never badmouth anybody else in the business.”
It might be the case in some communities, where people become exasperated in their search for a decent, honest automotive repair shop.
In Orangeville, however, residents swear by the people that maintain their vehicles and there are a number of garages that have earned the loyalty of their customers.
Orangeville Auto Center is carving its niche by striving for state-of-the-art tooling and experienced technicians.
The genesis diagnostic equipment on site allows for problems to be diagnosed within an hour (in most cases) says Doherty, regardless of the make of the vehicle. When the problem is uncovered, our technicians Mike Merrick and Andrew Csiszler are “the best I’ve ever worked with”, says Doherty. “Both of them complement each other”. “They are always taking new courses to broaden their knowledge so they are up-to-date with the most current technology.
In this day and age, Doherty finds that many technicians are too quick to replace parts that may otherwise be repaired. We are big on preventative maintenance to try and repair the vehicle in the early stages in order to avoid hefty replacement & costly repairs.
There are times, however, when machining a part, costs considerably more than replacing it and is therefore not practical. A new front brake rotor, for example, can be had for as low as $60.00, which is roughly half the cost of machining. So, to replace the part would fit into Orangeville Auto Center’s philosophy which, in Doherty’s words “we’re not going to try and sell you something you don’t need.” “We are here to educate the public on how important it is to maintain their vehicles by changing the fluids & maintaining their brakes. Most will change their oil fairly regularly but other fluids such as transmission, brake and rear differential fluids are too often ignored “says Doherty. “All these fluids should be changed every two to three years. Yet we see cars with 200,000 kilometres that have never had them changed.”
“People can get up to 400,000 kilometers out of their engines if they take care of their vehicles and do the recommended services.
He cited an instance where a customer decided that a $300.00 fluid change was too expensive and not necessary. A couple of months later the car was in the garage in need of a $2,000.00 rear differential exchange.
Larry Doherty, his wife Susie and daughter Noelle have come to be involved in this business. Noelle, who works at the front counter and manages the office, says the job never becomes redundant. “We’re dealing with different customers, different situations and different problems”, she says. “I thoroughly enjoy what I do and I enjoy working with people. After all, without the great and loyal customers we have, we wouldn’t be here.”
Written by Dan Pelton