Orangeville Honda aims to be an active participant in the community
Being a business in a community means more than making money and being successful. At least, that’s how the team at Orangeville Honda sees it.
While he agrees achieving sales are definitely important, John Walkinshaw, General Manager at Orangeville Honda, feels focusing on giving back to the community and serving their customers to the best of their ability are equally as important.
“One of the biggest things that we have changed is the way we see the community,” he explained. “Orangeville and Area, (Dufferin County/Simcoe County) is the region we conduct our business in – those are the customers that we typically deal with. In turn we want to give back to that community and support it in many different ways.”
Although the company has been an integral part of the Orangeville Auto market for over 30 years, the concept of how the company operates was changed drastically when the Humberview Group took over about five and a half years ago.
“In that time, we have had a ton of fun and we’ve made a lot of different cultural changes,” said Mr. Walkinshaw. “Changes in the way we do business and go to market and in the relationships we build with our staff and customers, which seem to be paying good dividends.”
Some changes include ensuring clients feel as comfortable as possible at the dealership, whether they are in the showroom looking for a new car or in the waiting room while their vehicle is being serviced. During their time in the building, it’s not unusual to have multiple staff members make sure customers have beverages, coffee, tea and even popcorn.
“I do that too,” added Mr. Walkinshaw. “Theoretically my title would say that I don’t serve coffee to people, but I am the first one to do that. We serve. We serve one another as staff. We have an amazing team.”
That principal they follow is just one of the ways they are following their company motto, which is ‘serving our customers better each and every day’. It also flows through into the way they help out local groups in the community, whether it be hockey teams, charitable groups or others. While they still provide financial contributions, they believe it’s more important that they show up and actually do something for the group.
“We try to actually serve at a lot of the things we support,” explained Mr. Walkinshaw. “We’ll certainly donate to a cause, but we’ll also show up and serve somebody’s meals or paint somebody’s living room. It’s somewhat selfish because we walk away from that feeling good about what we accomplished”
All the changes that have been made over the last several years have led to an entirely new concept in the way the dealership conducts their business. Whether experiences in the past were good or bad, it’s worth paying them a visit to see how much things have changed. Those who have experienced the difference already have had nothing but compliments for Orangeville Honda.
“Orangeville is an amazing community to do business in,” said Mr. Walkinshaw. “We celebrate with so many different community groups and try to help them further their cause, by doing our small piece as we partner with them.”
Written by Tabitha Venasse