The venerable Subaru vehicles are quickly becoming a mainstream alternative and competitor in the automotive industry. In fact, Subaru Canada set a new sales record in July, and 2012 is likely to be the company’s best year ever. And there are many reasons for that.
Scott Pearl, GM of Richmond Hill Subaru, part of the NewRoads Automotive Group, is passionate about the brand and many of its unrivalled qualities. Subaru is no longer a “sleeper,” but is a force to be reckoned with on literally every road surface imaginable.
Pearl has been around the block in the auto industry, running a gamut of dealerships.
He embraced Subaru brand after arriving at Richmond Hill a little over a year ago and is now one of its biggest cheerleaders.
The key to Subaru’s success lies largely in its engine design and unrivalled all wheel drive systems. The Subaru Boxer (pistons jab back and forth on a flat plane like a boxer) is reliable, efficient and well balanced. Subarus are often pictured in car rallies, flying over hills. Pearl pointed out they always remain flat and true, given their low centre of gravity.
The symmetrical full-time AWD that adapts to wet roads, gravel and hill climbing gives the vehicles “unbelievable value.”
It’s the only manufacturer, Pearl says, with a 5-star safety rating on each and every vehicle.
Pearl is excited about the brand new BRZ, a road-hugging rear-drive coupe that’s getting great reviews. It’s a track master and fully equipped for under $30,000.
Another addition is the all new XV Crosstrek (compact sport utility) due to arrive Aug. 13. Other mainstays in Subaru’s arsenal include the redesigned Legacy, Impreza, Forester and Outback.
These are some of the best vehicles Pearl has been involved with and he stressed Subarus have very high residual values.
Just as Subaru Canada is poised for expansion, so too, is Richmond Hill Subaru.
They’re “green and growing,” Pearl said, noting they’re all set to being construction on their totally revamped facility in the spring of 2013. The new facility will boast some 26,000 square feet in a two-storey design and drive-through service bays. The building will be eco-friendly and Pearl says it will include an efficient water recycling system where stormwater runoff is redirected for internal use.
Supporting the community and numerous charities has always been high on the group’s agenda. They have spearheaded the Classic Car Show in support of Big Brothers Big Sisters of York; the NewRoads Children’s Dream Golf Classic; and are involved in the Purple Heels fundraiser in support of Belinda’s Place, local hospice and the Rose of Sharon.
“We’re proud to do it,” Pearl says, adding “when you give back to the community, the community gives back to you.” It gives employees a good feeling, too.
It may have been a slow but steady climb to the peak, but Subaru’s design, build quality and innovative systems make it very real competitor in today’s market.
From the Australian outback to the oval race tracks, Subaru is one shining star.
Written by Mark Pavilons