Second that e-Motion
For Motion Mazda, it’s about community, as well as selling cars
For Ryan Hughes, a dealership is not just about selling and servicing cars; it’s also about servicing the community where it’s located.
The general sales manager of Motion Mazda, seeking to “assure the area that we’re committed to being the dealer of choice,” is backing his sales and service initiatives with spiritual and financial commitments to the community.
Motion Mazda has made donations to Headwaters Health Care Centre, sponsored the junior Orangeville Americans hockey club and the Orangeville Curling Club, among other things.
“We take great pride in being part of the community,” points out Hughes. “It’s a fabulous place to work and reside. It’s very inspirational.”
Then, of course, there’s the Mazda product line. The company is more than keeping pace with the innovative SKYACTIV technology incorporated into its 3, CX5 and 6 models.
From a service and promotional standpoint, Motion Mazda is offering free oil changes and tire rotations for as long as new car buyers own their vehicles, along with complimentary car washes.
As well, bring this article in for a test drive, and the dealership will give you a $10 gas card; no strings attached.
Hughes estimates the oil change and rotation offer could save the owner up to $2,000 over a period of seven to eight years.
He is enthused about the new generation of Mazdas. “The company has put a lot of emotion into its cars.
“It’s a youthful, inspiring brand; but there’s a wide range of models to suit any generation.”
The 2.0-litre SKYACTIV-G engine features a 13.0:1 compression ratio, a direct injection system to stabilize combustion as well as weight and friction reductions that enhance efficiency.
The result is an engine that goes against the “what goes up, must come down” conventional wisdom, regarding the relationship between torque and fuel consumption.
It was once conceded that if you wanted torque to go up, your gas mileage was going to go down.
The SKYACTIV-G , on the other hand, produces ten to 15 per cent more low/mid-range torque, yet also provides 15% lower fuel consumption and emissions than Mazda’s previous 2.0 L engine.
“The fuel mileage went up,” says Hughes, “but Mazda didn’t sacrifice performance.
“We’re so proud of SKYACTIV, we want the whole community to know.”
The innovations extend to the chassis, where Mazda was able to buck the trend, once again, by improving handling with a 30-percent improvement to body rigidity, while improving crash safety performance.
Yet , they were still able to shed 220 pounds from the weight.
The 155-hp, SKYACTIV-G 2.0 L, DOHC, 4-cylinder engine comes with a choice of SKYACTIV-MT 6-speed manual, or SKYACTIV-Drive 6-speed Sport mode automatic transmission on the GX model.
The Mazdas are not without an array of available features.
They include intelligent keyless entry system with push-button ignition, dual-zone automatic climate controls, leather-trimmed upholstery and heated front seats.
There are 40/20/40-split fold-down rear seatbacks with remote fold-down function, color display screen, 10-speaker Bose® audio system, HD radio, steering-wheel-mounted Bluetooth controls, MP3 functionality and USB/auxiliary audio input jacks.
Improvements to the product line are evident in the 2013 Mazda 6, the sedan-class vehicle that has garnered favorable reviews for improvements to its suspension and engine performance.
The Mazda 6 has had its previous generation’s double-wishbone front suspension replaced with a more conventional MacPherson strut system; but the 2013 Mazda 6 has softer spring and damper rates than its predecessor, as well as a 40-percent increase in body rigidity that enhances handling performance.
The 19-inch alloy wheels on the GT and Atenza models are among the features that have helped make the 2013 Mazda 6 a remarkably quieter ride.
The Atenza has numerous safety features, such as radar cruise control, a blind-spot monitor, forward obstruction warning, auto high beam, lane departure warning, rear-cross traffic alert, and auto brake assist.
The numerous upgrades to its technology is part of Mazda’s “Kodo – Soul of Motion” engineering philosophy and the desire to be ready to accommodate the needs of motorists in the present and in the future.
Motion Mazda’s similar commitment is perhaps best summed up in a message posted to the wall of its sales office.
“The will to win is of no value, without the desire to prepare.”
Written by Dan Pelton