For only having been in the area for a few years, Orangeville Mitsubishi has made a very good impression with the community. “We see it as a relationship to be built,” says Kyle Clark the new, young and very motivated sales manager.
“We treat our customers the same way we’d like to be treated.” adds David Lambert , one of the dealership’s sales professionals, which is a particularly savvy approach, given how much of the dealership’s staff lives in and has family in Orangeville. Kyle, grew up and attended school in Orangeville. With an advertising background and more than a few years in the car business, he looks forward to building a long lasting relationship in the community. Service Manager Carole Thomlinson, David Lambert and Cindy Kane have also resided in the Orangeville/Caledon area for many years, along with mechanics, Noel Vance, Matt and lot administrator Paul Mercer.
“We’re family-oriented and live in the area we work ” Clark says. “When you’re walking in a mall, you don’t want to hide when you see someone you sold a car to. We’re proud of our product. You know that customer was well taken care of and they will feel more than welcome to say hello.”
That effort has clearly had a positive impact on customers, some of whom are already returning to Orangeville Mitsubishi, to trade up to a newer vehicle or to buy an additional one. In addition to selling, Sales Professional Cindy Kane is also the proud owner of a 2012 Mitsubishi Lancer AWC. “Our customers are loyal to the brand because of quality,” . Mitsubishi has the best warranty coverage in the industry. They offer an unprecedented 10 year/160,000 km warranty on the powertrain, a five year/100,000 comprehensive warranty, and five years of roadside assistance for all vehicles. “The standard warranty we offer would cost thousands of dollars at other dealerships. Dave Lambert adds “we have a quality product and back it up”.
Mitsubishis are engineered and manufactured in Japan. The results speak for themselves. The company has come out of its shell and is proudly touting its own brand in North America. It’s market share has continually increased and will for many years to come.
Citing the need of a dealership in the area, Mitsubishi opened one in the Orangeville/Caledon area, and the experienced staff quickly followed. “I came here because I thought it was a product worth selling,” Lambert explains. Current promotions will certainly help those sales. Mitsubishi is now offering 0% financing on most of their vehicles, and for a limited time Orangeville Mitsubishi specifically is offering a free vacation giveaway with every new vehicle purchase. Sponsoring the recent Ribest and Golf Tournament are examples of how this dealership has given back to the community that continues to support them.
Attention to customer and community experience has gone beyond just the Orangeville area. The dealership has clients from Newmarket, Brampton, and Owen Sound. Warm interaction and top quality treatment. Carole Thomilinson, Service Manager, can verify that fact while underscoring the point at the same time: She knows every customer by first name. How many other dealerships can make the same claim?
Orangeville Mitsubishi is located at 3511 highway 9 in Caledon.
Call (519) 940-5151 or visit our website @ www.orangevillemitsubishi.ca or to arrange a test drive.
Written by Reay Jespersen