wants to get your heart racing about everything automotive
Like a synchronized pit crew, a team of passionate, community-based specialists has created an automotive publication that will get your heart racing.
A project of the Simcoe-York Group of Newspapers, Motoring is a monthly supplement offering everything related to automobiles, from new and used car dealers to classic cars, car shows, automotive services and local success stories.
Motoring’s expansion to Barrie, Innisfil and New Tecumseth brings its total circulation to more than 90,000.
Team member Heather Erwin had a vision and saw a need in the market for a quality, grassroots publication that connects residents with the automotive industry. It’s not just a sales tool, but an exchange of information, ideas, good news stories and helping automotive service providers deliver their message to readers in a huge geographic region that stretches from Bolton and King, to Aurora, Orangeville, Shelburne and Dundalk.
“Dealers believe in our product,” says Team Motoring member Kathey Stanton.
What do advertisers get out of Motoring?
Exposure to multiple markets in this region from a grass roots, independent perspective. It’s a full solution for our customers, Stanton explains, noting it also gives readers a huge choice in products and services.
“It gives our dealers a chance to tell their stories – everyone has a story,”Stanton adds. Businesses tend to be generous in their home communities and Motoring will delve into the unsung heroes, the goodwill stories behind the glass and metal and fiberglass.
“If it’s auto-related, we want to hear about it, and talk about it,”Stanton stresses.
Erwin and Stanton are building strong relationships with the dealership community to drive this product forward. Motoring offers a personalized approach so readers can get to know their automotive specialists and local dealers. It’s vitally important these days to keep dollars in one’s own community and that’s what Motoring promotes.
Real stories about real business people working in their communities – that’s the basis of Motoring’s editorial coverage.
To that end, Motoring benefits from dedicated resources – expert sales professionals, designers and automotive writers and editors. They are all part of the team that puts Motoring together.
Along with sales pros Erwin and Stanton, Karin Rossi keeps the wheels spinning. Backed by more than two decades of automotive experience as a Senior Director with Trader Corporation and holding senior roles in other automotive related print and online publications, Karin is the driving force behind bringing Motoring to fruition.
Rossi has chalked up great successes with Auto Trader and Trader Media, working closely with dealers and industry leaders. She helped blaze trails, increasing circulation and revenue of the various branding vehicles she’s been involved in.
The Simcoe-York Group of Newspapers is an independent grassroots media company. It’s about people who live, work and play in their communities, dedicated to supporting their neighbours and businesses.
And Motoring is an extension of our philosophy. We have the tools and the experts. All you have to do is come along for the ride!
Written by Mark Pavilons