You’ve had your eye on that new car or truck for a while but haven’t made the commitment to actually go in and start the automobile buying process.
Most of us have an idea of what we are looking for, but when it comes down to actually purchasing a new vehicle there’s nothing like a test drive that helps you decide if a new car is the model that’s right for you.
The Buick Drive for Your Students program gives people the opportunity to test drive a new car while helping fund programs at schools.
MacMaster Buick GMC hosted the program at Orangeville District Secondary School on Saturday, May 2, and thanks to beautiful weather there was a huge turn-out of visitors lining up to take a new car for a test drive.
For every person who takes a test drive, General Motors donates $20 to the school.
The last time one was held for ODSS, back in November, the event raised over $7000 for school programs.
The funds were directed to various programs in the school including band equipment which was used during a performance at Saturday’s event.
“The program started because we were looking for an opportunity to connect with the community and give dealers the opportunity to give people test drives to see how great Buick and GMC products are,” Explained GMC Brand Director, Mike Speranzini. “We believe in how important education is. The cause we’ve identified is that there are needs within schools, whether it be sports programs, music programs, regardless of what the program is, there’s funding that’s required within the schools.”
The program is a ideal trade off for business and the community.
Car dealers can present their products to potential customers and schools benefit while having students volunteer at the events.
“There’s a value proposition,” Speranzini explained. “The school gets a donation and the students recruit teachers, parents, people who buy cars, to come and test drive them to see how great they are.”
The program offers the schools a chance to earn as much as $10,000 for a single event.
That’s 500 test drives at $20 per drive.
There was no shortage of drivers at this event. While many people were interested in taking out a luxury car for a ride, the big winner at this event was a brand new Sierra 2500HD truck that seemed to be getting most of the attention.
The high school has yet to determine where the funds raised will be used, but some of the money will be used to help with the school’s breakfast program.
Written by Brian Lockhart