In the past, the colour pink has rarely been seen in the masculine world of professional sport.
That changed in 2012, however, as athletes donned the colour that has become synonymous with the fight against breast cancer.
The Canadian Football League was thinking pink this past season as all eight teams, at one time or another, wore pink attire during games.
As well, the Orangeville Flyers dispensed with its traditional orange jerseys and stockings for a recent Ontario Junior Hockey League home game against the North York Rangers.
They took to the ice in pink jerseys and sported pink tape on their sticks, courtesy of local car dealership Royal Chev Cadillac.
“There are so many worthy opportunities in the community that deserve support,” said Royal sales manager Gary Spring. While the dealership throws its support behind several causes in Orangeville, “we can’t think of anything more important than Headwaters Health Care Centre and cancer research.”
While awareness of breast cancer has increased substantially over the years, and more and more resources are being allocated to combating it, breast cancer remains a formidable and deadly foe.
The Canadian Cancer Society points out that breast cancer is the most common cancer among Canadian women (excluding non-melanoma skin cancer).
By the time 2012 is finished, an estimated 22,700 women will be diagnosed with cancer and 5,100 will die from it. Men are not immune. The society says 55 males will succumb to the disease in 2012.
On average, 62 Canadian women will be diagnosed with breast cancer every day and 14 will die on a daily basis. One in nine women is expected to develop breast cancer during her lifetime and one in 29 will lose her life because of it.
These sobering statistics are not lost on the people at Royal Chev Cadillac. Besides dressing the players for the occasion, the dealership also chipped in a $2,000 donation.
As well, Orangeville hockey fans can only hope the result of the game is indicative of future results in the fight against breast cancer.
The Flyers rallied from a deficit to win in overtime.
By Dan pelton