In Canada, April showers don’t always bring May flowers. Sometimes, it’s just more rain. So we know better than anyone that being confident and well-equipped on the road is crucial to safe driving, especially in wet road conditions.
Drivers usually think about safety in terms of braking distance, particularly in the context of wet road conditions. The current industry standard is to test the performance of new tires, but the second a vehicle is driven off the lot, tires begin to wear. A new tire which brakes better than others can actually have a much longer than average braking distance when worn. Yet, the Michelin Premier A/S, both when new and worn, can stop shorter on wet roads than brand-new tires from leading competitors.
As an advocate for worn tire testing, Scott Clark, chairman and president of Michelin North America speaks to the steps Michelin is taking in this arena: “Worn tire performance may seem complicated at first, but our premise is simple: consumers should have reliable information about worn tires before they make a purchase. For us, long-lasting performance means making tires that are designed to deliver good performances throughout the life of the tire.”
“Besides safety, there are other reasons to consider long-lasting performance of tires, such as the cost to the consumer and the environment,” says Clark. “Prematurely removing tires that perform well when worn forces the average driver to buy replacement tires sooner. When these tires are removed too early, they contribute to the over 400 million wasted tires that go to landfills each year worldwide.”
While Canadians spend a great deal of time researching and choosing the safest vehicles or safest car seats for their families, they rarely devote as much attention to their tires. If drivers do any research on tire performance, many of the reviews and ratings available focus on how new tires perform. Can you spot the problem? The performance of a new tire doesn’t necessarily indicate how well it will perform throughout its lifetime once worn – will it provide the same level of safety down the road?
Choosing good quality tires with demonstrated performance features when worn will benefit drivers – and road safety – in the long run. To learn more about long-lasting performance, visit https://www.michelin.ca/CA/en/why-michelin/long-lasting-performance.html.